Complete Music Video

This is the finished product of my music video and for my image of the band I felt that 'Island' record label (not Stiff Records) would be better suited as it would appeal to the target audience more.

Evaluation; Question 4 Part 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

Another media product that played a big part in creating my music video was Final Cut Express played an important role in the final editing process of my music video as this is where we edited the music video and used tools such as Chroma Key and Colour Corrector to make our music video accessible the our target audience. It also allowed us you use a layer system where our clips could be easily cut and allow us to make sure that the clips were all in sync, as well as changing the opacity of the clips so that the music video flowed. We were also able to use a colour matt were we could create small circles and squares on the screen that moved making the video more visually appealing.

Evaluation; Question 4 Part 3

How did you use new media technologies in the construction and research, planning and evaluation stages?

Another media technology that I used was a digital camera for my ancillary tasks and a video camera for my music video. I used the video camera and FIG-RIG which allowed me to create more interesting shots in our music video as the camera pans and circles the artist as they are in the music video, giving us a range of different shots and not just the same mid shot throughout the whole music video. I also used a digital still camera for my ancillary tasks where I used a tripod to capture pictures of the band members, using the tripod I was able to can a perfectly still shot and I was able to vary the shot type so I could have a long angle shots and high angle shots.

Evaluation; Question 4 Part 2

How did you use new media technologies in the construction and research, planning and evaluation stages?

Another technology that I used was ‘Adobe Photoshop’ which helped me construct my ancillary task. This media product allowed me to create different layers allowing me to work separately on individual pictures so I can distort pictures and add effects such as an outer glow. Editing my pictures was achieved by using the magic wand and quick selection tools which allowed me to cut the background out the picture and any other parts from the picture that were unnecessary. This came in most helpful when I was creating the front of my alum cover as part of my ancillary task were I used the magic wand to cut out the background of someone dancing which then enabled me to use colour overlay successfully and put an outer glow on each individual picture, which created the crowd in the background.

Photoshop also allowed me to use the stamp and brush tool to make my ancillary tasks more interesting to the audience, through the use of stamps such as stars which I put around the song list on the back and on the inside of my album cover to so it looked like stars were coming out of my hand, creating a magical feel, which would appeal to the younger side of my target audience.

Evaluation; Question 4 Part 1

How did you use new media technologies in the construction and research, planning and evaluation stages?

One technology that I used was the website blogger which I used to present my research, planning and details of my construction of my ancillary tasks and music video. The website was very effective as I was able to upload images and embed videos from YouTube making my blog more visual showing where I drew ideas from that was then used in my ancillary task or music video, though this could have been expanded on more if I put more of these visual aids onto my blog and went into a deeper critical analysis of them.

Through the use of Youtube I was able to watch other Ska genre bands such as 'Madness' were I found a song that they did called Ghost Train were they used silhouettes which I decided to use on my ancillary task.

Evaluation; Question 3 Part 2

What have you learned from your audience feedback?

Also form the feedback I learned that the audience wanted more interaction and to feel more involved with the music video. Which I felt we could do by adding the hustle and bustle that goes in around schools and as our music video was based around a school environment we felt this linked in. we also used stop motion animation in the music video were the band is in a classroom and the pupils are moving about in their seats and then the band members appear between them, helping our target audience feel involved as they are constantly looking at something different on the screen, so they are more focused and fixed on the music video.

Evaluation; Question 3 Part 1

What have you learned from your audience feedback?

As a group we felt that we should target teenagers from 14 to 18 year olds and decided to invite a group of our target audience to give us some audience feedback. We then input this data onto a table and used this information to make improvements on our music video, which included re-shoot and making it more colourful.

This session allowed us to gain an outside view on our music video and how we can make it more marketable to our target audience.