In what ways does your media product use, develop or challenge forms and conventions of real media products?
My music video challenged the conventions of the Ska genre as unlike the Madness’ take on the music video we didn’t show the band performing as much, and focusing on the lyrics and how we could translate the words into movement and exact actions. By deciding on this idea we experimented with stop motion animation, which hasn’t been used in any of the Ska music videos, which has also developed the genre and giving it something new to expand on. We also developed on Madness’ idea of showing the actual school life though showing the hustle and bustle of everyone travelling between classes, which the audience can relate to doing as they travel between lessons.
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