My media product also challenges the conventions of Ska genre is through the image of the band. This is because the Ska 2 Tone genre was dominated my males and the mob-culture fashion of skin heads/ mod/ rude boy style 2 Tone fashion with other elements of late 1960s teen fashion as bands such as; ‘The Specials’, ‘Madness’ and ‘The Selector’ were on the scene. Whereas The Madettes were a female band therefore breaking the conventions whilst still appeal to a target audience through the use of girly colours such as mainly pinks and purples and blue, so that the band could be identified with by the audience, so they would want to imitate them and listen/buy their music. The use of a female band has developed the Ska genre as it has brought the Ska genre forward were ‘The Selector’ and ‘No Doubt’ started with a female lead singer and expanding it to a all female band, which pop/r&b artist have started to touch on, such as ‘Beyonce’ who uses a all female band, on tour and recording.
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